Emily Montagno
Emily Montagno
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Frost Ice Loft

While working at Stebbings Partners, we refreshed and rebranded the popular spot formerly known as Frost Ice Bar located in Boston's own Faneuil Hall. We came up with a new look influenced by both the geometry of the space, comprised entirely of ice blocks, as well as the environments and cultures which experience cooler climates. After a look and feel was developed, I was responsible for expanding the brand into the collateral system, merchandise items, and miscellaneous marketing material. Our ad campaign made multi-platform appearances in both digital and printed publications such as Where Magazine and the Old Town Trolley Tour maps and vehicles.

Frost Ice Loft

 

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Break The Ice

While working at Stebbings Partners, we refreshed and rebranded the popular spot formerly known as Frost Ice Bar located in Boston's own Faneuil Hall. We came up with a new look influenced by both the geometry of the space, comprised entirely of ice blocks, as well as the environments and cultures which experience cooler climates. After a look and feel was developed, I was responsible for expanding the brand into the collateral system, merchandise items, and miscellaneous marketing material. Our ad campaign made multi-platform appearances in both digital and printed publications such as Where Magazine and the Old Town Trolley Tour maps and vehicles.